Imagine someone glancing at a package: there are three things they see simultaneously: who’s made it, what the product is, and which variant they’re looking at. If the brand, product name, and variant are all…
It’s time to print your packaging before continuing on to tweak the type on screen. Print your artwork on standard paper, at 100 per cent size, and cut it loosely to the size of a…
At first glance, it can seem a little confusing when you open a new packaging dieline. There are solid lines, dashed lines, skinny flaps, and lots of little pieces of cardboard all connected with each…
A front panel is limited in size but loaded with responsibility. It must allow a viewer to identify a product, recognize the product, and recognize the version without reading. Beginning pack designers typically use the…